elephant-design

> CUUSOO FUTURE DIARY (English)
> elephant design (Japanese)
> cuusoo.com (Japanese)

> Who we are?
> Our new business concept
> Our system changes the conventional process?
> Cuusoo system - presenting user innovation
> cuusoo.com - How does it work?
> By using our system - Everyone benefits!
> Company Info & Contact

> Index

elephant design aims to help users get what they really want , regardless of mass marketing constrains.

elephant design promotes the development and production of innovative products, designed to meet individuals needs and preferences in various industries.

By using its unique `Design to order` (DTO) technology, elephant design encourages individual users to express their needs as consumers and take part in developing ideal products based on personal requirements.

Our technology enables the virtual reality of endless opportunities on the web, to become our everyday lifestyle achieving what we really need!

> Index

Conventional marketing & mass production can not respond to individual`s wishes and preferences. Consequently, users are unable to purchase what they really need, as their choices in buying new items are limited.

As a result, companies are engaged in high marketing costs for new products, but often fail to meet customers true needs or even have no market to match their investment.

When demand meets supply

By Integrating Individual users into the product innovation process, companies can gain access to individuals needs and wishes in advance and thus avoid costly product failures.
Having customers participate in the production stage, allows individuals to promote their wishes for ideal products into reality.

Consumers	elephant design	Manufactures

Wishes are gathered via a virtual marketplace community in which users suggest their ideal products	Wish words are collected and packaged and evaluated	licensed

> Index

Conventional product development in mass production		New product development using the internet

User	Manufacturer	User		Manufacturer

	Idea		Vote	Idea

	Design		Vote	Design

	Development		Commitment for reservation	Development

	Manufacturing			Manufacturing

	Sales			Sales

Users can only buy what is available on the market.		Uers can get anything that they would wish for, by submitting their ideas and voting for them.

> Index


	cuusoo.com is a virtual market place which was launched in 1999 and currently holds 20.000 users making wishes regarding their desired products.

	Out of an original 120 customer-proposed design, 20 received enough orders to be manufactured and are available now for purchase. Another 7,000 ideas posted by website visitors are waiting to be designed.

Window radiator	Eco cute	Air purifier

> Index

Request for products

Presenting concept

Design /
Development /
Decision

Promotion

Reservation /
Purchase

Production /
Deliver

Mass production

User A

I want a telephone with simple function and design

Yes, I want to buy it

I want to buy it for $300 right now

A and B both looks excellent

I want to buy it for $300 right now

I will buy it for $200

User B

Yes, I want to buy it

I want to buy it for $100 - $200

A looks good

I want to wait until its price drops for $200

I will buy it for $200

User C

Yes, I want to buy it

I want to buy it for $50

C is only good

I do not want to buy

Cuusoo system

Hearing requests

Presenting concept

Calculating /
Total

Representation of mockup /
Advertising

Deciding upper price level

Payment is charged via credit card
Receiving the handing fee and royalty

Licensing

What are you needs?

What do you think of this product?

How much would you like to pay for it ?

Which product do you like best?

How much would you be willing to pay for it?

Are you willing to buy now?

Do you produce telephones?

Is it possible to use this technology?

What is your minimum order?

Please present a sample

Orders are completed

Official order and payment are placed.

Looking for distributors
We are expecting
a potential market. Are you interested to become a distribute?

Manufacturer 1

Yes, we do

Yes, it is possible

We can provide 10,000 units, $70 each

Sample A

Manufacturer 2

Yes, we do

Yes, it is possible

We can provide 1,200 units, $100 each

Sample B

Receiving order for 1,200 units @ $100

Delivery

Manufacturer 3

Yes, we do

Yes, it is possible

We can provide 10 or more units, $200 each

Sample C

> Index

Investors

Receiving royalty profits once a new product is sold.

Contributing to the community by encouraging users to take part in NPD process and to their true needs.

Users

Helping individual users get products they really want.

Utilizing the unlimited choice and variety of options available using the internet in order to find ones` most suitable product.

Enabling individuals to be part of products development process by joining a virtual marketplace community.

elephant design

Manufactures

Advance knowledge of consumer's needs and requirements.

Little investment risks as well as low costs in developing new products.

Large profit opportunities for companies focusing on helping customer to explore one needs.

Product designers

Encouraging users to take part in NPD process by responding to users preferences.

Receiving royalty profits once a new product is sold.

> Index


	Company Name : Established :	elephant design co., Ltd. November 1997
	Business Outline :	Product development service Internet market survey Design consulting
	CEO / Founder : Address : Tel & Fax : e-mail :	Kohei Nishiyama Tokyo Design Center. 5F 5-25-19 Higashi-gotannda, Shinagawa-ku, Tokyo, Japan 141-0022 Tel. +81-3-5793-9031 Fax. +81-3-5793-9032 info@cuusoo.com